Skip to main content
cxontology
CXO IP: Digital Assessments

Assessments — how CXO translates effort into strategy

Where you are. Where they are.
Where to invest.

Three calibrated reads on your digital posture, delivered live as part of every engagement. The Digital Health Assessment reads your own footprint pillar by pillar. The Competitive Assessment frames you against named competitors using only public-data signals. The Trend Report tracks both over time — twelve months of historical back-cast plus monthly cadence forward.

Drop your URL and we'll start the assessment.

For multi-brand or global brands, specify the exact subdomain (e.g., us.yourbrand.com).

See the value our assessments deliver

Our Reports

Posture. Position. Trajectory.

Each report delivers a different read on your digital posture. The Digital Health Assessment looks inward across five operational pillars — how the work is organized internally. The Competitive Assessment and Trend Report look outward across four business-outcome dimensions — how the same signals translate into market position. Same metric universe, two purposeful cuts. The Trend Report layers time on both, with twelve months of back-cast at intake and monthly cadence forward. Run together, they form the diagnostic surface that tells you not just where to invest — but where to invest first.

Internal · Brand-focused

Digital Health Assessment

A property-level read on your digital footprint, scored across five pillars and 68 calibrated metrics. Every signal carries a severity tag and a plain-language framing so the report reads at strategic and operational depth from the same data.

What value it delivers

  • Calibrated property-level scoring across all five pillars, broken down to per-metric detail
  • Severity-tagged findings — strengths to compound and opportunities to act on, in priority order
  • Trend data when run at cadence; your footprint, over time
  • Stakeholder-ready framing so the same assessment reads at strategic and operational depth

Pillars measured

ExperienceFindabilityOperationsAI MaturityTrust
Live SampleCXO Client — Digital Health Assessment

External · Cross-competitive

Competitive Assessment

A side-by-side read on how your digital posture compares to named competitors, using only public-data signals. Strategic narrative for the boardroom; signal-by-signal data for the team that does the work.

What value it delivers

  • Composite scoring of your brand and named competitors on a unified 0–100 scale
  • Per-dimension and per-signal comparison — where you’re leading, at parity, or behind, signal by signal
  • Tactical vs structural framing on every gap: closeable in a quarter, or capability work that compounds over years
  • Strategic position report paired with a signal-level dashboard — boardroom-ready and analyst-ready from the same engagement

Dimensions measured

AcquisitionConversionEngagement & RetentionInnovation & Future-Readiness
Live Sample · Strategic ReadCXO Client — Competitive Position ReportLive Sample · Signal DetailCXO Client — Competitive Signal Dashboard

Trajectory · Over-time

Trend Report

A twelve-month read on how your posture has moved — composite trajectory, dimension decomposition, position changes against named competitors, and projected crossovers at current rates. Strategic narrative paired with a signal-level workbench.

What value it delivers

  • Composite trajectory across the full engagement window with industry and brand event annotations
  • Direction, velocity, and acceleration reads — first and second derivatives per dimension and per signal
  • Rank changes across competitors, with projected crossovers at current 6-month velocities
  • Anomaly detection on sub-dimensions deviating from their own historical trend

Dimensions tracked

AcquisitionConversionEngagement & RetentionInnovation & Future-Readiness
Live Sample · Strategic ReadCXO Client — Trend Position ReportLive Sample · Signal DetailCXO Client — Trend Signal Dashboard

Paired Use

Snapshot meets trajectory.

The Digital Health Assessment surfaces every strength and opportunity in your own footprint. The Competitive Assessment frames those findings against the competition you actually face — where you're leading, where competitors are pulling ahead, and which capability investments compound your position. The Trend Report layers time on both: how your posture has moved over twelve months, where rank order has changed, and what current velocity suggests for the periods ahead. Most engagements run all three.

At Scale

Built for how digital organizations actually operate.

Single-brand, single-property, single-market is the simple case. Most organizations aren't that. All three reports handle the realities of scale — including how digital posture moves over time.

Multi-property estates

Per-property scoring across web, mobile web, native apps, content properties, and commerce surfaces. Each property runs as its own assessment; portfolio-level rollups compare them.

Regional & language segmentation

Properties scored in their actual market. Region-specific competitor sets. Language-aware crawls. Regulatory baseline calibrated to the market the property serves.

Multi-brand portfolios

Each brand assessed independently with its own competitor set, then compared across the portfolio. Useful for holding structures, M&A integration, and sub-brand performance reads.

Industry profile per business unit

A B2B SaaS division and a D2C division shouldn't be measured against the same dimension weights. Industry profiles recalibrate per business unit so each line is judged on what its market actually rewards.

Trajectory beneath every read

Every metric in the assessment library carries a trend. Snapshot reads tell you where you are; trend reads tell you direction, velocity, and acceleration — and surface the second-derivative shifts that snapshots can't see.

Causal context, annotated inline

Industry events and brand decisions are annotated directly on trajectories. The trend report's annotation layer explains why the line bent — not just that it did. Movement gets reasons, not just numbers.

Delivery Cadence

Cadence based on client request and the nature of the engagement.

There's no single right rhythm. Some engagements run monthly Digital Health Assessments paired with quarterly Competitive Assessments and rolling Trend Reports. Others align all three to quarterly business reviews. Cadence is set at engagement intake based on what each report is meant to inform — and it's part of every engagement, not an add-on.

Request a Sample

Calibrated to your business, your competitors, your industry.

Tell us a bit about your organization and we'll send a sample tailored to your industry profile and competitor set — not the public CXO Client version.

For multi-brand or global brands, specify the exact subdomain (e.g., us.yourbrand.com).

We won't use this data for marketing or share it with third parties.