Where you stand
Composite position vs peer median
67.0/ 100 · Rank 3 of 5
Peer median: 68.2. Gap from median: 1.2 points (narrowed from 6.0 twelve months ago).Peer median: 68.2. Gap from median: 1.2 points (narrowed from 6.0 twelve months ago).
MAY 2026
Trend Position Report — CXOntologyWhere you've been.
Sample Trend Position Report
Where you've been.
Where you're heading.
Twelve months of measured competitive position. Five trajectories — yours and four named competitors — tracked metric by metric, dimension by dimension. Read trajectory direction, velocity, and acceleration. See where rank positions changed, why they changed, and what current rates suggest for the periods ahead.
May 2025 — May 2026
Period
B2B SaaS
Industry Profile
Apr 15, 2026
Last Collection
Executive Read · 12-Month Trend
CXO Client ranks 3 of 5 with a composite of 67.0, currently 1.2 points below the peer median — effectively at parity. The gap has narrowed by 4.8 points since June 2025 — CXO Client's trajectory is climbing while the peer set, on average, has held steady.
CXO Client's composite has gained 17.1 points since the November 2025 trough, the strongest recovery in the cohort. Velocity is +2.87 points per month over the last 6 months, accelerating. The arc is climbing across all four business-outcome dimensions, not concentrated in one.
Among competitors: Competitor 1 has held rank 1 throughout the window, gaining a steady 1.8 points — the leader's structural advantage compounds without the need for new investment. Competitor 3 surged 18.5 points to climb from rank 5 to rank 2 following a Q1 2026 platform rebuild — the disruptor whose ceiling has not yet been reached. Competitor 2 peaked early summer 2025 and has faded 6.8 points, missing the AI investment cycle. Competitor 1 is CXO Client's closest crossover candidate, projected approximately 3 months at current rates.
Where you're trending
Direction, velocity, acceleration
+11.6over 12 months · v6mo +2.87/mo
↑ Improving · AcceleratingRecovery from Nov 2025 trough; gained 17.1 points in 6 months.
snapshots · trend ready
Competitive landscape
Position movement across competitors
6distinct rank orderings · over 13 months
The big movement: Competitor 3 surged from rank 5 to rank 2 via a Q1 2026 platform rebuild. CXO Client moved from rank 4 to rank 3 by overtaking Competitor 4. Competitor 2 fell to rank 5.
Closest crossover
CXO Client → Competitor 1
~3months · at current rates
Gap of 7.8 points, closing at 2.51 pts/month. CXO Client accelerating + Competitor 1 stable = compounding gap closure if velocity holds.
Composite trajectory + 3-month projection
Composite scores (0–100, higher is better), May 2025 — Aug 2026 · Industry profile: B2B SaaS · Forecast based on 6-month velocity, ±1.5/2.8/4.5 pts at horizons 1/2/3
CXO ClientCompetitor 1Competitor 2Competitor 3Competitor 4Forecast
Competitive Landscape
Five trajectories. Five different stories.
Each competitor's 12-month arc reads differently. Compounding leader. Disruptor surging. Recovering challenger. Consistent peer. Slow fader. The archetype is the strategic frame.
Rank 1
Competitor 1
Compounding leader
Current
74.8
/ 100
12-mo Δ
+1.8
vs Jun 2025
6-mo Vel.
+0.35
flat
Rank 2
Competitor 3
Disruptor surging
Current
70.8
/ 100
12-mo Δ
+18.5
vs May 2025
6-mo Vel.
+2.37
accelerating
Rank 3You
CXO Client
Recovering challenger
Current
67
/ 100
12-mo Δ
+11.6
vs Jun 2025
6-mo Vel.
+2.87
accelerating
Rank 4
Competitor 4
Consistent peer
Current
65.5
/ 100
12-mo Δ
+5.9
vs Jun 2025
6-mo Vel.
+0.51
gain slowing
Rank 5
Competitor 2
Slow fader
Current
56.3
/ 100
12-mo Δ
-6.8
vs Jun 2025
6-mo Vel.
-0.69
trending down
Position Changes
Six distinct rank orderings over thirteen months.Six distinct rank orderings over thirteen months.
The rank order today — Competitor 1, Competitor 3, CXO Client, Competitor 4, Competitor 2 — is not the rank order from twelve months ago. Position is fluid; movement matters.
Rank ladder — May 2025 to May 2026
Rank by composite score at each month. Lines connect monthly positions; lower y-axis = higher rank.
Competitor 4 overtook CXO Client — CXO Client at rank 4 trough.Competitor 4 overtook CXO Client — CXO Client at rank 4 trough.
Competitor 3 overtook Competitor 4 — surge to rank 3.Competitor 3 overtook Competitor 4 — surge to rank 3.
Competitor 3 overtook Competitor 2 — moved to rank 2.Competitor 3 overtook Competitor 2 — moved to rank 2.
CXO Client overtook Competitor 4 — recovery clears rank 3.CXO Client overtook Competitor 4 — recovery clears rank 3.
Projected — At Current Rates
CXO Client is currently 7.8 points behind Competitor 1 (the leader). The gap is closing at 2.51 points per month (CXO Client accelerating + Competitor 1 stable). At current rates, projected crossover in approximately 3 months. Projection assumes both trajectories continue at current 6-month velocities. Actual outcomes depend on whether CXO Client's recovery sustains and whether Competitor 1's compounding flywheel accelerates.
CXO Client is currently 7.8 points behind Competitor 1 (the leader). The gap is closing at 2.51 points per month (CXO Client accelerating + Competitor 1 stable). At current rates, projected crossover in approximately 3 months.
Projection assumes both trajectories continue at current 6-month velocities. Actual outcomes depend on whether CXO Client's recovery sustains and whether Competitor 1's compounding flywheel accelerates.
Dimension Decomposition
Where the movement
comes from. Four
dimensions.Where the movement comes from. Four dimensions.
Composite trajectory reflects the average of four business-outcome dimensions. Each carries its own story; some are pulling the composite forward, others are dragging.
Acquisition
67.7
+6.0 12mo
Conversion
67.2
+8.3 12mo
Engagement & Retention
64.6
+17.1 12mo
Innovation & Future-Readiness
68.9
+16.9 12mo
Event Timeline
Industry shifts. Brand decisions.
Every trajectory has causal context. Industry events affect the field; brand-specific decisions explain individual movement. The trend report's annotation layer.
Methodology & Data State
How this read holds up. Methodology disclosed.
Trend reports require explicit methodology. What was measured, how, with what confidence, and which periods are actual versus reconstructed.
Cadence and back-cast
Monthly cadence going forward; twelve months of historical back-cast at engagement intake. Three months of native collection (Mar–May 2026) plus nine months reconstructed from public APIs and archival sources. Trend confidence increases with collection history.
Composite cascade
Composite is the simple mean of its constituent dimensions; each dimension is the simple mean of its sub-dimensions; each sub-dimension is the simple mean of its metrics. Industry profile drives dimension weighting at the composite level. Every roll-up is reproducible from the underlying observations layer.
Confidence and data state
Each observation carries a confidence tier (High / Medium / Low) and a data state (Actual / Backfilled-archival / Backfilled-inferred). Roll-ups inherit the lowest constituent confidence. Forecast bands appear only when minimum-N thresholds are met.
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