/ Topic 01
Digital Experience Engineering
CMS, commerce, front-end, integrations — and the seams between them that most published material ignores.
Thought leadership · Insights
Perspectives from active engagements, not from the sidelines.
Our team writes from the work — patterns we've seen enough times to be worth publishing, hard problems we've watched clients solve well, and points of view we'd rather argue in public than only in slide decks.
The library
Read what we think and ship.
Case studies, frameworks, and research notes from our active engagements and assessments. Filter by content type or topic to find what is most relevant.
Showing 22 of 22
Technology Insight
15 min read
Drupal 10 EOL is December 9, 2026. What happens if you wait?
The business risks, Drupal 11/12 upgrade path, Drupal 7 rescue options, and modernization plan across security, performance, content operations, and AI readiness.
AUG 2026DrupalPlatform
Point of View
8 min read
Microsoft just put $2.5 billion behind forward-deployed engineers. Here’s why the FDE approach creates a risk for you — and the approach we take instead.
Microsoft just put $2.5B behind forward-deployed engineers. Our approach keeps enterprise AI independent of any single vendor: start from the problem, prove value, and build capability your team owns.
JUL 2026AI & Agentic
Industry Insight
12 min read
Is Your Drupal Platform Ready for the AI Search Era?
A practical readiness check for Drupal teams: content model, schema, crawlability, freshness, and answer-surface visibility.
JUN 2026DrupalAI Search
Industry Insight
12 min read
CRO is not A/B testing — the hierarchy of CRO disciplines
The conversion-rate-optimization industry has collapsed into "we run tests with Optimizely / VWO." That is one discipline of seven. The other six are where durable lift comes from.
MAY 2026CROoptimization strategy
Industry Insight
11 min read
When to fire your managed services vendor — and when to restructure
A decision framework for buyers whose current MSO engagement has stopped producing outcomes. The right answer is usually restructure-not-replace — but only if the vendor can engage on the conversation.
MAY 2026managed servicesbuyer decisions
Blog / Article
6 min read
RACI charts are not the problem. Most engagements just use them wrong.
Why the RACI document on the wall is rarely the one teams operate from — and how onboarding rituals turn it into a working artifact instead of a deliverable.
MAY 2026
Industry Insight
10 min read
Why we score in the 30s and 40s when everyone else scores high
The maturity-assessment industry calibrates to flatter. Our Digital Health Assessment calibrates to be honest. This piece walks the calibration philosophy and what changes downstream.
APR 2026assessmentsmethodology
Playbook
12 min read
The CRO maturity model nobody talks about
Five levels of CRO maturity, what differentiates each, what to invest in to move up one level — and honest about the fact that most "CRO programs" are stuck at level 2 and do not know it.
APR 2026CROmaturity
Newsletter
4 min read
CXOntology · April 2026: assessment patterns, agentic skepticism, two builds
In this issue: research note on assessment patterns from Q1, a counterpoint on agentic AI hype cycles, two new case studies we have shipped, and what we are reading.
APR 2026AI & Agentic
Playbook
14 min read
AI agents in marketing: what to build, what to buy, what to wait on
A decision framework, not a list of tools. Three filters for evaluating any agentic AI capability against your team's readiness and the market's pace.
MAR 2026AI & AgenticMarTech
Playbook
22 min read
The CXOntology 30-day digital health diagnostic playbook
Our pro-bono diagnostic methodology, explained end-to-end. The five pillars, the 68 signals, what we look at, how we score it, and what clients receive in the report.
MAR 2026PerformanceMarTech
Engagement Spotlight
9 min read
Mid-flight: personalization observations from a B2B SaaS engagement
Anonymized observations from month four of a personalization rebuild — what changed when we stopped treating segments as fixed and started treating them as predictions.
FEB 2026PersonalizationCRO
Topics
What We write about, and why.
Our writing tends to come out of active engagement work — patterns we've seen enough times to be worth publishing, hard problems we've watched clients solve well, and points of view we'd rather argue in public than only in slide decks.
/ Topic 02
Holistic delivery
RACI, stakeholder mapping, multi-vendor orchestration — the unglamorous mechanics that determine whether a program lands.
/ Topic 03
Go-to-Market & CRO
Measurement architectures, attribution choices, and the experiments that move the number that actually matters.
/ Topic 04
Agentic & AI in production
Where AI ships value vs. where it ships demos. Readiness assessments. Custom agents we've built and shipped.
/ Topic 05
Managed services as a product
The case for treating MSO engagements as instrumented products rather than open-ended retainers.
/ Topic 06
Industry POVs
Our perspective on platform decisions, vendor consolidations, and the structural shifts reshaping enterprise CX.
Keep reading
Like what you're seeing? We publish when we have something worth saying.
No spam, no cadence for the sake of cadence. Our team curates insights on digital engineering, go-to-market, and AI — and we only send when there's something genuinely useful to share.